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"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Read on to learn about each step.

1. Conduct market research

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

This video will help you learn more about meeting  with  a SCORE Ann Arbor Area Mentor to help you be prepared for your Mentoring Session.