Are you a small business owner that knows Email and Digital Marketing will increase sales, but you're not sure how to get started? Or, how to improve what you're already doing, with new Email techniques, Great subject lines, and tracking your Email Marketing results? Then this workshop will be a valuable resource for you. It will focus on how to nurture your leads using a variety of marketing strategies that convert to sales.
We will cover the following topics:
How to develop great Email campaigns to support your sales,
Proper use of subject lines, photos, and other proven strategies.
Use of the latest Email marketing and other Digital Marketing techniques to improve your Campaigns and get visitors to your website
Tracking and analyzing Campaign results
Converting Sales Lead opportunities into sales
Presenter--Sheena Graham is a talented, results-oriented Marketing Professional with a proven record of planning and coordinating complex marketing campaigns. At Reas Marketing, she manages a marketing strategy team of six employees, and provides email and marketing automation services for companies in financial, software/technology and e-commerce industries. Sheena has extensive experience and background in marketing automation platforms—Eloqua, Marketo, Pardot, Hubspot, Autopilot, and Acton. She has an MBA in Marketing from University of Phoenix and a BFA in Graphic and Web Design from Florida Atlantic Ubiversity.